In 1988, FAW and Audi began to cooperate, and since then opened a new era for the development of China's auto industry. In 2020, FAW Audi Sales Co., Ltd. was established to continue to lead the Chinese luxury car market and bring high-quality car life and service experience to more than 5 million Chinese users. The project is located in the CBD core area of Qianjiang New City, Hangzhou, a landmark Grade A office building - Zhongtian • Qiantang Ginza, west of Qianjiang Financial City, and adjacent to many Fortune 500 companies. In this project, we focus on understanding the commercial positioning and cultural heritage of the Audi brand, deconstructing the spatial attributes from the dimension of brand culture, closely following the brand characteristics of modern luxury and sensual aesthetics, with green, health and wisdom as the core themes, through the presentation of the sense of technology Empower space.